Brian McLane

Media and Social Commentary

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WHAT IS VALIDAS AND WHAT ARE THEY DOING IN MY CELL PHONE BILL????

July 13th, 2012 · No Comments · Technology

Question. What or Who is Validas.

Answer. Validas is a mobile intelligence firm that analyzes cell phone bills for Fortune 500 enterprises like eBay and municipalities such as The State of California.

FULL STOP.

What? Huh? Is this a good thing? Well…. I’m not sure.

From what I can gather they don’t report on any specific user’s call habits but are rather in the business of reporting on broad trends. Then again, I’m having a hard time finding out anything online regarding their selling of users’ data. It seems to be all positive articles about how they’re helping consumers reduce costs.

Validas has a patented technology called VERA which enables the company to spot trends in and make suggestions to consumers regarding their cell phone usage based on historical patterns as well as analyzes a wireless bill for errors.

The time tested and true business of helping people save money is not new and it is a valuable one.

validas

validas

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