Brian McLane

Media and Social Commentary

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March 6th, 2010 · No Comments · Mobile Marketing, Social Commentary, Technology


The exact direct link IPHONE USERS to watch the OSCARS RED CARPET is

Woah there…. hold up. Mobile Video – all for it. Live Streaming Video – Love it. Remote webcasting with no cables (up to 150 foot radius with no cables) – can do it. Live streaming video to your cell phone – was doing it in 2005.

And LIVESTREAM is doing it TO THE IPHONE in 2010. Gotta give them KUDOS. Again here’s the link. WOW. Just not – all cell phones …. far from it but – The iPhone and the other smart phones, yup.

It’s not always explained in the PR world. Just say something, no one checks and it doesn’t matter because everyone believes it. And there will be plenty of people who will miss out because – they just didn’t know. For instance – why isn’t this all over the AP MOBILE APP? See recent article on UFC mobile. Well, AP Mobile didn’t really do the best job of explaining how to get it and it’s unclear what info they’ll be able to collect other than number of watchers and average duration. But the bottom line is they did do it.

According to – (click image above) there is an embeddable widget. I thought I was tech savvy enough to know what that means but I’m still not sure. Is it a link that launches the browser (again hopefully not flash), or do I go to the App store on Itunes? I’m looking all over for the answer and still can’t figure it out. The main rule for me regarding mobile video is don’t make me download anything. And Livestream has accomplished this. But what about all the people who don’t have a clue who get the link – is there a way that they receive a message telling them anything? And what data does Livestream promise to collect on behalf of AP Mobile?

Also there are a lot of other challenges going forward. But this is the future. And remarkably, no caching, no buffering, no pixelization…. well done. At least as far as what I see on mine in Manhattan and Brooklyn.

Bottom line is, believe it or not, Microsoft Windows Mobile would have been a much better partner.

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