Brian McLane

Media and Social Commentary

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LET’S ACTIVE – Every Dog Has Its Day and now Every Person Has Their Own Interactive Channel

October 13th, 2010 · No Comments · Media, Social Commentary, Technology

HEY YOU – I’M KNOCKING ON YOUR COMPUTER THROUGH YOUR LAPTOP. You have opinions? Voice Them. Tired of taking it laying down? Well don’t just sit there. Mad as hell? DO SOMETHING ABOUT IT.

You are now in the broadcast business. Got a webcam. You’re ready.

I’ve been telling my friend “DKA” for the longest time that he should have his own political talk show. He’s a hardcore democrat but is so entertaining you’d be hard pressed to find counterpoints to his arguments. But guess what.

Despite me setting him up with the tools to broadcast over Splash Video, to my knowledge he has yet to do so. Which begs the old question, if a tree falls in the forest but no one is there to see or hear it….. did it fall.

Now, this same friend (who’s also a hardware expert when he’s not busy getting insertion orders – he’s in the ad business), will be able to enhance his live webcasts with interactivity on his end which by extension means being able to participate and interact with content his viewers would be sucking down on the other.

SUPPOSITION: Social interaction which drives traffic” – viewers chat among themselves, and post messages in twitter and Facebook driving additional audience.

To participate with live polls, (in real time – not like having to wait until a show is over or review the results the next day say like American Idol), contests and community chats while your live content is streaming along, will make for an experience that is personal and participatory. What’s missing – the third P? That’s right – Portable. But that day is coming too.

Yes this would make DKA formidable.

Recently got an email from a company called V4X (who are here in Manhattan), about a new software bundle that allows for webcasters to easily add features such as the aforementioned as well as instant highlights, for viewers to switch back and forth from “Live” to “Replays”.

And guess what – they can go viral with the click of a button because within the front facing interface (the one that the end user sees, participants will be able to take advantage of share tools making the experience one that can go viral, attracting more viewers and for a longer time with Moderated Chat, Facebook & Twitter Connect enabling viewers to share what they’re watching with friends, and let them watch it too.

Sounds cool huh? DKA – are you listening. Get that backdrop – what are you waiting for. The midterms are upon us and Alex Sink is in a dead heat with Rick Scott in the 2010 Governor’s Race in Florida.

Interactive quizzes, polls, contests and clickable overlays promise content producers an exponential increase in traffic (hint – sponsorship opportunities). All the above of course play right into Splash Video’s vision of the future of content and convergence. More importantly it’s not just about social television or social commerce – or social media anything. What’s the important word in Media Relations whether it’s in New York, Florida or wherever? Hint – not media. The interactive component of social media is core to building relationships organically, and in most cases, one person at a time.

So getting back to the original supposition? What’s the most exciting part of all the above? Social interaction which drives traffic” – viewers chat among themselves, and post messages in twitter and Facebook driving additional audience.

You are now in the broadcast business. Got a webcam. You’re ready. Don’t wait around like DKA.

I haven’t linked to any music videos for a while. As many readers of my column know (see past posts), I usually treat you to a classic or rare video clip that is relevant to the post. Tonight’s Selection is one of my favorite bands from the 80’s – LET’S ACTIVE with EVERY DOG HAS ITS DAY.

Want to know more? Email me – Brian McLane @ bmclane@splashvideo.tv and I can help you get started.
Every Dog Has Its Day Every Person Now Has Their Own Interactive Channel

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