Brian McLane

Media and Social Commentary

Brian McLane header image 1


March 19th, 2010 · No Comments · Technology

Only today I was having a conversation with a friend on Linkedin in Singapore who has a “webTV outlet and produce their own content. Her “job is to find ways to monetize it beyond ads which is to package commissioned programming etc.”

My input beyond ads – was three-fold:
1. Sponsorship:
Home Depot, Sears, Kitchenaid, Duracell, etc., aren’t going to stop advertising. So we’re in the midst of creating (as in already having started production) several original series with that in mind.
2. Also the premium memberships that have exclusive content. And that’s where I think we’re going to excel. We get tons of B-Roll and out-takes and are going to offer FANS content that they can only see with us.
3. And we will partner and aggregate/exchange content as well.

Then I came home and was going to look for videos about the show we have in New York “Georgia On My Mind” when over on the right an advert caught my eye.

Click for YouTube Rentals? UGH

At first – it takes you back because we’re so used to having all our social media sites for free. But with the IPTV revolution approaching, Premium Content, Premium Service Offerings, Sponsorship, Product Placement, and Ads (of course), will be the model. So far the model has been free content in exchange for your attention and your data. (See my DIGITAL MAYHEM post of October 3 and yes that’s me with Hilary Swank above it).’s content strategy will be much the same. We have several music and film festivals as well as on-air shows that are looking to distribute with us and we’re cementing those relationships now. Everything from Mixed Martial Arts to Real Estate Game Shows and Disaster Dates (no kidding). Premium is the way to go.

Click the Image above to read the article in Mashable.

Tags: ····························

No Comments so far ↓

There are no comments yet...Kick things off by filling out the form below.

Leave a Comment