Brian McLane

Media and Social Commentary

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I'M SPEAKING AT NATIONAL ASSOCIATION OF BROADCASTERS ("NAB")

March 24th, 2010 · No Comments · Technology

So I’m on a panel at NAB!!!! On Wednesday April 14th at 2:30 PM. Totally cool panelists too from AP Entertainment, Trailer Park, Avatar Labs and Trigger. Thanks to Debra Kaufman of Mobilizedtv.com. Can’t wait. If you go on NABShow.com, click on education and then on Broader-cast — scroll down to Wed and you’ll see where they put me. I’m actually put you on the entertainment panel, not the marketing/advertising panel. Here’s a little about the panel from the description on the NAB.

Hollywood studios have quickly adopted mobile as a potent tool for marketing, promoting and advertising new feature films and TV shows. From movie posters with an MMS code to iPhone app, studios and networks are exploring ways that offering trailers, games, social media and ancillary content via mobile to build buzz and ticket sales as well as target demographics and develop social communities. This panel features the creative interactive agencies and others who have created some of these groundbreaking campaigns. The panelists will talk about the technology, aesthetic and business considerations in building successful mobile marketing for entertainment properties.

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