Brian McLane

Media and Social Commentary

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CONNECTED TELEVISION. ARE YOU READY?

February 13th, 2012 · No Comments · Technology

In the past I have blogged about Interactive Protocol Television (“IPTV”) and Interactive Television, addressable advertising and so on. Here is another exciting event that is taking place along the road of our future media consumption habits. I still have the domain iprogram.tv, am a holder of the StreamAware Patent, and have deep roots in PR through SplashVideo (formerly GCMP.tv).

Next to music, it is my passion.

Often in the PR world we focus on how to reach the right audience with the right message at the right time. In the past, a lot of the metrics we received for, say, a Satellite Media Tour were based on best guess estimates using Nielsen ratings regarding how many millions of viewers we reached. But as with cassettes and video tapes, even DVDS, those methods are part of the old paradigm.

The next steps for Connected TV and the future of content distribution have as much to do with expanding the market for paid OTT content and social TV Apps (I love my Optimum WIFI app so I can watch TV on my iPad in the bedroom), as they do with the evolving multi-screen TV experience. The use of Hybrid Broadcast Broadband and its impact on Connected TV to extend reach and content discovery beyond the EPG is more than a battle for the proverbial second screen. It is a paradigm shift in total that is strategic along many verticals including education and politics as well as entertainment. The opportunities presented by post-convergence TV (people are only getting a taste of convergence now – for instance with that iPad App), extends to a plethora of connected and hybrid broadcast broadband TV, second-screen and multi-screen TV platforms and systems.

There is an event in London this May – that I am going to TRY to get to called the Connected TV Summit. May 2nd & 3rd 2012.

You can read about it and download the full 2012 Connected TV Summit conference agenda here here

Here is a video clip about Yahoo (AT&T’s partner) Connected TV. Enjoy.

Connected-TV

Click for a video about Connected-TV

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