Brian McLane

Media and Social Commentary

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7 ONLINE VIDEO TRENDS TO WATCH FOR IN 2012

November 30th, 2011 · No Comments · Technology

I belong to an incredible group on Linkedin called IPTV Internet Video Broadcast Professionals. I love what’s coming down the pipe particularly with respect to interactive and participatory television and addressable advertising. The data will be off the hook more valuable, accurate and useful to all parties. I also have a business interest with respect to the StreamAware Patent.

Currently there is an incredible document that is available for download called 7 Online Video Trends To Watch For in 2012. GET THIS DOCUMENT. Here are some highlights. You need to join the group. That link is

By 2013 online video will account for 90 percent of all consumer IP traffic.

According to Informa Research, more than 41 Telco Carriers are reported to be in some phase of CDN deployment.

The concept of federated CDNs is becoming a reality. In June of 2011, StreamingMedia.com’s Dan Rayburn broke the news that a group of telcos had founded an Operator Carrier Exchange (OCX) to formalize the process of interconnecting their content delivery networks.

Adoption of Adaptive Bitrate protocols will grow. Because the video stream adapts to the quality of the network connection, shifting the bit rate up or down as needed, ABR enables faster start times and a continued, uninterrupted experience. For viewers annoyed with having to sit through frequent spinning buffer icons that delay programming, this is very welcome news.

Pay-TV offerings that can only be consumed on a TV set no longer meet changing lifestyles or consumer demands.

Multi-screen viewing will become the norm. With the mass adoption of Apple’s iPad and the continued proliferation of smartphones, 2011 ushered in the era of “anywhere, anytime, any device” online video viewing.

Online video advertising budgets will soar. According to recent “Video State of the Industry Survey” findings jointly published by Adap.tv and Digiday, online video budgets are expected to rise 27% for 2012.

Are we talking about a separate internet just for video? Stay tuned.

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