Brian McLane

Media and Social Commentary

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Entries Tagged as 'Social Media'

SOCIAL MEDIA AND DIGITAL CONTENT MARKETING – THE NEW ONLINE ADVERTISING REALITY

July 20th, 2012 · No Comments · Business

What is content marketing? Let’s say you are an auto mechanic and strategically post a message, send out an article and/or video on your behalf about one aspect of fixing cars or another…. And 1000 people in your area see it/read it, and 50 of those 1000 people send it to 100 more people, and […]

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WHAT YOU NEED TO KNOW ABOUT PR MEASUREMENT IN THE SOCIAL MEDIA REALM. WHAT YOU NEED TO KNOW ABOUT PR MEASUREMENT IN THE SOCIAL REALM.

March 1st, 2012 · No Comments · Technology

WHAT YOU NEED TO KNOW ABOUT PR MEASUREMENT IN THE SOCIAL REALM. I have always said that you cannot have social media without interaction and metrics. It’s imperative in order to gauge ROI to measure all the key areas of your communications initiatives. There are many practical lessons I have learned over the years trying […]

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Crazy Little Thing The Web Video, The Social Media Song

July 18th, 2011 · No Comments · Social Commentary, Technology

Interested in Social Media, Digital Strategy, Web 2.0 and all things Facebook, Twitter and so on? Well dear readers, you are in LUCK (with a capital LUCK). I have been in touch with one of the true leaders of the Social Media and Digital Strategy movement, practically from its inception, Pete Codella. There are some […]

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LET’S ACTIVE – Every Dog Has Its Day and now Every Person Has Their Own Interactive Channel

October 13th, 2010 · No Comments · Media, Social Commentary, Technology

HEY YOU – I’M KNOCKING ON YOUR COMPUTER THROUGH YOUR LAPTOP. You have opinions? Voice Them. Tired of taking it laying down? Well don’t just sit there. Mad as hell? DO SOMETHING ABOUT IT. You are now in the broadcast business. Got a webcam. You’re ready. I’ve been telling my friend “DKA” for the longest […]

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ECONOMIC WATERGATE

February 16th, 2010 · 1 Comment · Social Commentary

All you can do is watch and wait. This isn’t over. There is going to be a real financial bloodletting. Like Bush may have been to OIL, Obama is to Wall Street. This started during the Clinton administration. Please watch this incredible Documentary about one courageous woman – Brooks Lee Bourne head of the obscure […]

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