Brian McLane

Media and Social Commentary

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Entries Tagged as 'Satellite Media Tour'

BRANDED CONTENT ON THE RISE

July 1st, 2011 · No Comments · Media, Technology

The days of the Satellite Media Tour, Video News Release and other tired and traditional “advertising as news” campaigns are waning. While there will always be a need for some sort of promotional pushes, clearly marketers and publicists are looking for new ways to get the message out. Viral video has been very successful. However, […]

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The Aftermath of Captain Kirk

September 17th, 2010 · No Comments · Media

William Shatner is on Fire. The chairs have changed, so have the victims and villains, but 40 years later, William Shatner continues to engage viewers and hold them for an hour at a time with his candid demeanor, honest delivery and absorbing performance. From Star Trek, T.J. Hooker and Boston Legal to his latest show […]

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TIRED OF SEEING TWITTER OVER CAPACITY? CELEBRITY TWEETERS WATCH OUT.

June 23rd, 2010 · No Comments · Social Commentary, Technology

Hey, Britney Spears, Ashton kutcher, Ellen DeGeneres, Barack Obama, Kim Kardashian, Oprah Winfrey, Taylor Swift, John Mayer, Ryan Seacrest, Ashley Tisdale, CNN Breaking News, Shaquille O’Neal, Mariah Carey, Coldplay, Demi Moore, 50cent, P. Diddy, Jimmy Fallon, Lance Armstrong, The New York Times, Justin Timberlake, Google, The Onion, Chelsea Handler, Ashlee SimpsonTwitter is Over Capacity. Ugh! […]

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A SPECIAL KIND OF STUPID

June 20th, 2010 · No Comments · Social Commentary

You’re stressing out because no one wants your stodgy old brand. You can’t keeping faking people out with advertising packaged as news. No matter how many times you used to get away with it in the broadcast PR world, the kids ain’t going for it anymore. WTF to do? I’ve gotten a lot of heat […]

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