Brian McLane

Media and Social Commentary

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Entries Tagged as 'PR'

WHAT YOU NEED TO KNOW ABOUT PR MEASUREMENT IN THE SOCIAL MEDIA REALM. WHAT YOU NEED TO KNOW ABOUT PR MEASUREMENT IN THE SOCIAL REALM.

March 1st, 2012 · No Comments · Technology

WHAT YOU NEED TO KNOW ABOUT PR MEASUREMENT IN THE SOCIAL REALM. I have always said that you cannot have social media without interaction and metrics. It’s imperative in order to gauge ROI to measure all the key areas of your communications initiatives. There are many practical lessons I have learned over the years trying […]

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Crazy Little Thing The Web Video, The Social Media Song

July 18th, 2011 · No Comments · Social Commentary, Technology

Interested in Social Media, Digital Strategy, Web 2.0 and all things Facebook, Twitter and so on? Well dear readers, you are in LUCK (with a capital LUCK). I have been in touch with one of the true leaders of the Social Media and Digital Strategy movement, practically from its inception, Pete Codella. There are some […]

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October 4th, 2010 · No Comments · Social Commentary

NFL PINK CAMPAIGN ADMIRABLE BUT RIDICULOUS TO WATCH Sorry everyone, this may be unpopular but why do I have to look at football players trying to kill each other with pink ribbons, and pink sneakers and pink rags from the waists…. It’s ridiculous. And to have to listen to another awful song by Kelly Rowland […]

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