Brian McLane

Media and Social Commentary

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Entries Tagged as 'Branded Content'

INTERESTING FACTS ABOUT ENTREPRENEURSHIP

July 3rd, 2012 · No Comments · Technology

According to a recent article from Young Entrepreneur, 97% of “great ideas” don’t make it to the market or fail shortly thereafter. Want to know why? Three reasons. #1 – Lack of Resources #2 – Lack of Follow Through #3 – Lack of Specialized Knowledge Imagine if the inventor of the “Snuggie” didn’t follow through. […]

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Crazy Little Thing The Web Video, The Social Media Song

July 18th, 2011 · No Comments · Social Commentary, Technology

Interested in Social Media, Digital Strategy, Web 2.0 and all things Facebook, Twitter and so on? Well dear readers, you are in LUCK (with a capital LUCK). I have been in touch with one of the true leaders of the Social Media and Digital Strategy movement, practically from its inception, Pete Codella. There are some […]

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BRANDED CONTENT ON THE RISE

July 1st, 2011 · No Comments · Media, Technology

The days of the Satellite Media Tour, Video News Release and other tired and traditional “advertising as news” campaigns are waning. While there will always be a need for some sort of promotional pushes, clearly marketers and publicists are looking for new ways to get the message out. Viral video has been very successful. However, […]

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