Brian McLane

Media and Social Commentary

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November 10th, 2011 · No Comments · Social Commentary

I have blogged before on my favorite apps (most were for the iPhone – see previous post).

But the YP ( mobile app is probably my favorite app that I use now. It’s certainly the one I use the most. It’s a combination of Yelp, Navigation, and YellowPages all in one with a variety of functionality including turning each listing into a mini-mobile website. When I had iProgram, we thought we would change the world with this, and charge a nice penny to for it.

While there is no video (hence handset detection – which could easily be provided by my friend Steve Kamerman), YellowPages mobile serves up the relevant and necessary details of a business and gives the user the ability to share the listing via Facebook, Text, Twitter, or email.

Here is a video from AT&T Interactive’s YouTube Channel.

YP mobile app

YP mobile app

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