Brian McLane

Media and Social Commentary

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July 20th, 2010 · No Comments · Social Commentary

This post is coming to you from the Apple Store in SOHO.

Yes, Yes I know….. How could I. Well, to be fair I just went back to try Sprint after swearing on a stack of bibles that I would NEVER be their customer again (search previous posts).

But yeah, got stuck with a cube, you all know how I feel about my iPhone, but now – here I am getting a MacBook. A 13 inch, light sweet notebook, that will have Final Cut Express on it, Adobe Flash Live Media Encoder (ironic – search Apple / Adobe previous posts re iPad), Skype, Sprint Media Manager and that’s about it.

The idea is that Brian McLane is the best remote streaming media encoding technician in New York City (except one other who shall remain nameless – oh heck it’s my ex-wife Nico).

Now the MacBook and the other software are just the basic building blocks one needs in order to get started. It’s taken me 8 plus years of sometimes 18 hour days to understand proper streaming, multiple formats (quicktime, real, windows, flash, mobile, etc.), compression, ports, wireless, codecs, I could go on and on.

Webcast Encoding Technician Brian McLane Uses MacBook Pro for Hi-Profile Event in New York City

Webcast Encoding Technician Brian McLane Uses MacBook Pro for Hi-Profile Event in New York City

BUT – I am willing to take a stab at this. There is a 14 day return policy. I will let you all know how a certain event (on Thursday) works out.

; )



Currently in Beta, syndicates to 150 Viral Video and Social Media Sites as well as mobile content to 70 countries. A little about myself, I head the digital media and emerging technologies division of In addition to being a leading New York media strategist, Brian specializes in social commerce, webcasting, building your own network (BYON), ghostwriting and blogging. iProgram specializes in Live To Phone Technologies, mobile video and marketing strategies from its base in New York City. I am also an expert on webcasting and am frequently called upon to execute webcasts from in studio and remote locations. I am a leading New York Based Streaming Media Encoding Technician.

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