Brian McLane

Media and Social Commentary

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May 16th, 2010 · No Comments · Social Commentary

I looked at my cable remote as soon as Rick Steves Travels In Europe was over. I smiled. Because I realized that in a short year or two this remote would be a thing of the past. So long Cablevision, Optimum Online, Time Warner and the rest. I wondered why after I initially canceled my service and opted for just basic ($15.52/month in Brooklyn), Optimum Online called me and offered me two free boxes… too help with my reception….

Uh huh.

See ya later Cablevision, Goodbye Optimum Online and the rest. HULU – You’ve got me.

I missed the first part of Switzerland’s “The Great Cities.” But no worry. Hulu had me covered. Now the thing is for me to get off of this computer and onto my big screen.

Click For Rick Steves on HULU

I’ve heard of HULU and of course Slingbox. These technologies are really coming into their own. Even my mom can use SKYPE. Just imagine what our kids will be able to do in about 10 or 15 years. It will all be second nature. The only small intrusion (which I don’t mind at all) is an ad before my being able to watch the clip and a little question to the top right of the screen asking whether or not the ad was relevant to me or not (I chose not to answer).

Nevertheless this is what I’m finding so exciting about leading our GCMP clients into the land where the future of television lays. It’s the future of what is referred to as “BYON” or “Build Your Own Network.” iProgram too will gain from the WEB/WAP integration between desktop and mobile environments particularly with respect to data collection. Yes content is kind again. On we’ll be launching our own IPTV Network with two channels later this week. We plan to fully take part in the content revolution. Networks and Cable Broadcasters beware. The reality television boom is coming to an end (Thank God) and with it the low overhead that was a dream, but will ultimately lead those broadcasters down the road to a quicker end.

This is perhaps no more important than in the media relations and broadcast pr business here in New York. Madison Avenue take note. You’re viewers are going to make those cable remotes a thing of the past.

So it’s time to buckle up and get your passport stamped, for the future of television viewing is straight ahead.

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