Brian McLane

Media and Social Commentary

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June 10th, 2010 · No Comments · Social Commentary

Star Real Estate Broker Dean Mills Tapped to be Celebrity Host of’s Reality Show NY HUNT. The premise of the show is sort of like Iron Chef meets NYC Real Estate. is one of New York City’s premiere Media Relations and Broadcast PR firms. According to Brian McLane, director of new media at (ME), GCMP is aggressively producing it’s own content. Recently CNN has adapted this content ownership strategy as well as was just posted in this article here.

Click For Content Ownership Story

Why is this important? Because it’s shooting and producing your own content means you don’t have to split the revenue shares. The deal is simple. We’ll spec on you, put GCMP’s formidable Manhattan based PR machine and media strategists to work in order to get traffic to the content which GCMP speculated on. In general – the shows will be in segments though there is a video on-demand play in effect here. And what location is more alluring than Manhattan? The show will also be cut up into short clips as little as 90 seconds for distribution in markets such as Pakistan or full shows as long as 25 minutes for viewing in Asia.

GCMP is affiliated with New York Mobile Marketing Agency, and mobile video specialists, iProgram.

Dean also has that “IT” factor. The guy looks like a million bucks and his historical knowledge is as extensive as his pitch is eloquent. It doesn’t always work – but that’s why it’s a show. If the Yankees won the series every year – would anyone watch. Well, I would, but…. I think you understand my point. There has to be some controversy and my inside sources tell me that this first episode is chock full of visuals, frank talk and interactivity. Sounds like a winner.

Dean is a principal at KVNY Real Estate in Manhattan. His company sells everything from Sky Scrapers to Islands. Camera Crew was spotting filming in Tribeca and Greenwich Village with a celebrity client – who wishes to remain nameless. ; )

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