Brian McLane

Media and Social Commentary

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AND NOW FOR SOMETHING COMPLETELY DIFFERENT… ORGANIC VODKA

April 25th, 2010 · No Comments · Social Commentary

Who knew?

I was in for the weekend at home in Brooklyn and going to buy a small bottle of Vodka. My wife has been giving me a bit of “the business” (see John Madden), about drinking every weekend. As I’ve explained to her MANY times before, I’m not out in the bars (pretty much haven’t been since I was lucky enough to meet her), don’t get to play poker with my friends or go to strip clubs… even when I was just out in Las Vegas – I’m a good boy.

Okay Steve Clary and I were going through iProgram.tv strategies with respect to our Text 2 Phone GUI for Real Estate – http://realestatejukebox.com…. But I digress. Somehow I got from the rationale for having a social drink AT HOME or with my friend artist Tom Grindberg, to iProgram. The point is I went to the liquor store, was going to buy a small bottle which are generally only the crummy brands like Georgi or Smirnoff. When a neatly dressed gentleman asked if I would like to sample some “cucumber vodka.”

“Cucumber Vodka?” I said.

“That’s right Cucumber Vodka – it’s ORGANIC”

A light goes off in my head. I’m remembering something about Chef Gordon Ramsay?

“OOOoooorrrrrggggaaaaaaaaaaaaannnniiiiiiiiiicccccccccccc?????” I said.

The fellow said “That’s correct…. Organic.”

I’m doing the math in my head. It was only 4 o’clock in the afternoon, I could sneak a small bottle in my light spring jacket, but my wife would smell the liquor on my breath. Hmmmm, what to do. I decided to (at first), decline and proceeded with my purchase for $5.42 but couldn’t resist asking.

“What do you mean it’s organic?”

“No synthetic fertilizers or Pestides, no charcoal filtering…”

Subsequently I looked up the definition (at the age of 46), which according to www.organic.org is… “Simply stated, organic produce and other ingredients are grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. Animals that produce meat, poultry, eggs, and dairy products do not take antibiotics or growth hormones.”

Okay I knew that.

; )

“Back at the liquor store I couldn’t resist. Okay just a small one.”

He obliged me with an ice-cube and a half a shot, and down the hatch…

“YUUUMMMM!!!!” This is really terrific. I thought. WOW! At first I was going to “come back” but I asked “…and they carry this here?”

“Yes right now we’re trying to expand our marketing efforts in Brooklyn.”

Starting with a tiny liquor store off the elevated train by MacDonald Avenue in Brooklyn??? This CROP Vodka is great. Everyone should know about this. Justin Bieber will have to wait but Lindsey Lohan can certainly give her image a “boozt.”

And so – I traded in my crappy small GEORGI Vodka for my new delicious big bottle of $25 CROP Vodka. Of course I had to pay a price when I got home but it was worth it. After all I told my wife it was organic so if the baby could have organic bananas, I get to have Organic Vodka. Tom and I drank it down with my father in law, one toast after the next and so now, I share this secret with you.

CROP CUCUMBER VODKA – it’s ORGANIC. Also comes in Tomato and Traditional.

Watch the CROP VODKA video - It's ORGANIC

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