Brian McLane

Media and Social Commentary

Brian McLane header image 1


1880 East 4th Street, Brooklyn, NY 11223 • (561) 374-4704
Professional websites with demo: / Text GCMP to 59559


Skilled and dedicated media professional with more than 12 years experience coordinating, planning and supporting impactful media initiatives from concept to completion.


10/2009 – Present GCMP Television – New Media Coordinator NY, NY

As Director of New Media, responsibilities include developing internet and broadband strategies centering around social networking, viral video, webcasting (including wireless/remote), mobile content and texting strategies; research trends, applications and new tools which extend reach and brand strategies that leverage technologies reliant on internet protocols; develop creative marketing campaigns containing a multimedia mixture of on-air, web and alternative means of outreach; compile, analyze and report to management on effectiveness.

2/2005 – 9/2009 On The Scene – Mobile Marketing Coordinator NY, NY

Work exclusively with General Manager advising on all aspects of online advertising and mobile marketing initiatives; develop Web 2.0 strategies including for mobile; Point man on all sales calls involving a mobile component; work with existing clients and harvest new business, aggregate data and prepare reports to clients on campaign effectiveness, maintain relationships with developers, third party solutions providers, content aggregators and networks, etc., plan, coordinate and produce events including red carpet, corporate, concerts, in-stores and launches, press junkets, satellite media tours, VHPs, VNRs, etc.

9/2001 – 1/2005 Brown Raysman, Millstein, Felder & Steiner, LLP NY, NY

Legal Secretary and Presentation designer for GP law firm; duties included working for lead partners in bankruptcy corporate and IP/IT departments; called upon for graphic design skills, help maintain firm’s website; liaison with vendors (i.e. video conferencing) and participation in on-site presentations; design and distribution of materials; document production and administration. Other firms with perm or long term temp include: Milbank Tweed, Shearman & Sterling, Fulbright Jaworski Reavis & McGrath, Sullivan & Cromwell.

8/2000 – 9/2001 Citibank, N.A. NY, NY

Temped in Worldwide Securities department, duties included updating of website, collecting and archiving of various digital assets, generally support the executives in the department with document production needs; some graphics and presentation work, basic html and conversion work.

EDUCATION Graduate CUNY Baruch 1991 – Bachelor’s Degree Political Science.

REFERENCES Mike Farr (GM On The Scene) 212-682-5200, Zarine Sagar (Total Communications) (212) 949-3400, Rafael Droz (former BRMFS) 212-458-2010

MISCELLANEOUS Conversational Spanish and German; Member of several networking associations; Excellent computer skills including hardware and software support; 70 WPM, Word, PowerPoint, Keynote, Excel, Photoshop, Dreamweaver, Flash, Action-scripting, Illustrator, Fireworks, FCP, research tools, Mac & PC

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