Brian McLane

Media and Social Commentary

Brian McLane header image 1

THE INEFFECTIVENESS OF EMAIL MARKETING

December 16th, 2012 · No Comments · Mobile Marketing, Social Commentary

I get at least a dozen unwanted emails a day from automated “opt-in” email traps.

Just because I visited a website doesn’t mean that I agreed to opt in to daily email alerts or a news letter. It is frankly amazing to me though how many people think this is a useful means of marketing.

And opting out doesn’t seem to do any good on half of them. To be sure, if anything, pummeling people who don’t want to see your message with nuisance communications is a good way to dilute the value of your brand. Email marketing open rates are below 1/10th of one percent where as say SMS is up at about 99 percent.

Seems to me that if you want to make the conversation timely, personal, relevant and on your customer’s terms, you might want to consider using mobile advertising.

To be sure there are important reasons geared at determining the effectiveness of a media push related to return on investment why you would want to know who has visited you. But there is a big difference between who visited you or stopped by, and who cares.

Just saying.

Here’s a good site to check out with respect to four reasons your email marketing campaign sucks.

email marketing sucks

email marketing sucks

Tags: ···

No Comments so far ↓

There are no comments yet...Kick things off by filling out the form below.

Leave a Comment