Brian McLane

Media and Social Commentary

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MOBILE ADVERTISING IS READY FOR PRIMETIME AND iAD READY TO LEAD THE WAY

August 21st, 2012 · No Comments · Mobile Marketing, Social Commentary

The rise in mobile advertising is as staggering as it is ubiquitous.

I haven’t purchased a newspaper for well over a year, maybe two. That’s in large part to the publishing industry’s embracing of the mobile medium. Mobile optimized sites like m.nypost.com, idrudgereport.com and others have followed pioneers CNN and ESPN onto the small screen.

Here are some statistics.

Worldwide mobile advertising market will exceed $5 billion in 2012:
Mobile Advertising will grow from $1.8 billion in 2011 to $13.5 billion in 2015 – Gartner.

While mobile ad networks can target down to the zip code, now Apple has iAd, it’s own mobile ad network. iAd reaches millions of iPhone, iPad and iPod touch users around the world in their favorite apps. These are exciting times for sure. Especially given the fact that people are increasingly spending more time on their phones than on any other medium.

Clicks, calls and lead conversions can all be tracked and the overall user experience is less intrusive. Many mobile advertising campaigns are increasingly relying on mobile video and now even YouTube is able to deliver live streams to your iphone.

People want content on their phones, they want video and live video on their phones, they read their newspapers on their phones and are willing to look at ads on their phones.

Mobile advertising is strategic both geographically, and demographically-driven. There is no internet advertising campaign that doesn’t embrace a mobile component. What are you doing about engaging consumers of mobile content?

Here’s Steve Jobs in a video introducing iAd which at the end of the day will perhaps be the greatest revenue driver for Apple.

Mobile Advertising ready for primetime and Apple's iAd ready to lead the way.

Mobile Advertising ready for primetime and Apple’s iAd ready to lead the way.

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