Brian McLane

Media and Social Commentary

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GOOD MARKETING AND BAD MARKETING

November 21st, 2009 · No Comments · Mobile Marketing, Social Commentary

We all know that iProgram Mobile Marketing is a great way to market your brand. And now with the alliance with GCMP even more-so. But is there such a thing as bad Marketing? Well, um, in a word yes. Actually, not even a word, how about 2 letters.

CK – as in Calvin Klein. They should really just add the OC in the middle and at least be straight up, eh-hem… about it.

If you google this clown Sam Shahid – you should be able to find his email, phone and address and tell him what you think about his Calvins Ads. Enough is enough.

Enough already

Boycott Calvin Klein

Here’s an excerpt about a sexual harassment case from 2003. What is it with this guy and why would CK hire him. Then I see this ad and it’s like – what is the world coming to? Revelations anyone? Is the end nearer than we think.

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