Brian McLane

Media and Social Commentary

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Entries Tagged as 'Mobile Marketing'

THE INEFFECTIVENESS OF EMAIL MARKETING

December 16th, 2012 · No Comments · Mobile Marketing, Social Commentary

I get at least a dozen unwanted emails a day from automated “opt-in” email traps. Just because I visited a website doesn’t mean that I agreed to opt in to daily email alerts or a news letter. It is frankly amazing to me though how many people think this is a useful means of marketing. […]

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MOBILE ADVERTISING IS READY FOR PRIMETIME AND iAD READY TO LEAD THE WAY

August 21st, 2012 · Comments Off on MOBILE ADVERTISING IS READY FOR PRIMETIME AND iAD READY TO LEAD THE WAY · Mobile Marketing, Social Commentary

The rise in mobile advertising is as staggering as it is ubiquitous. I haven’t purchased a newspaper for well over a year, maybe two. That’s in large part to the publishing industry’s embracing of the mobile medium. Mobile optimized sites like m.nypost.com, idrudgereport.com and others have followed pioneers CNN and ESPN onto the small screen. […]

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MOBILE MONDAYS ARE BACK – Come out to The Canal Room March 26th.

March 10th, 2012 · No Comments · Mobile Marketing, Technology

Haven’t been to one of these for a while and I guess it’s because the group leaders lost their deal at the Samsung Experience in the Time Warner Center. But how about this – “Developing for Nokia with WP7 – March 26th at The Canal Room.” This month, Mobile Monday has partnered with Nokia for […]

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