Brian McLane

Media and Social Commentary

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October 8th, 2010 · No Comments · brand

As readers of my column know, I am easily irked by marketers using pop culture to target kids.

Surprise – here’s an instance where it works because it’s tastefully done.

Now that I have Sofia, I’m always on the lookout for stuff I can bring home to her. With Nodari – it’s easy – he loves baseball. If he keeps bringing home 100’s on his tests, he gets to see the Yanks close out the Twins on Saturday Night.

Okay – so it’s a present for me too.

Saw these adorable little toys for girls at the event at the Altman building and was hanging around, sort of making myself conspicuous enough to hopefully get one or two. No such luck because they were in limited supply. BUT, surprise – a fedex came today with a few of them.

They are, well, PINK (see my post about the NFL the other night), but this is where Pink Works (packaging and branding). Aside from these being collectibles, they are the 4 year olds answer to the lap dog. Fully poseable, they have names like Roxy The Chihuahua and Lucy The Dalmation, Maddie The Dachshund, Sophie (that’s with a ph and we chose to spell Sofia with an “f” for just this reason), and last but not least Annie The Bulldog.

And get this they’re all under $10. A must for your little girl’s stocking.

There’s an interactive website (and don’t fool yourself, 4 year olds know what they’re doing online), where the kiddos can play games and interact with the brand.

This is a smart, sensible, winner. There’s also an interactive website which you can find here.

There’s also Sandy the Retriever, Molly The Cavalier, CoCo The Chocolate Labrador, Shelly The Husky, Bailey The Beagle, Chloe The White Poodle, Daidy The White Terrier, Amy The Boston Terrier, and they come with all kinds of realistic accessories – not tons of glitch and kitch.

Made by Jazwares, this one gets a thumbs up.

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